Search Engine Optimization (SEO)
We use many tools to make sure every part of a site we build is optimized so your site will have the best chance of being found first.
Over time your site will have changes, browsers will change and so will the algorithms that search engines use to find and rank your site. To keep your site current our Monthly SEO Service can include any or all of the items below at your option.
To see an explanation, click on the item.
It’s okay if you don’t understand these terms. It’s our job to make sure they’re done so you can concentrate on your business.
• Your Domain Name Submitted to Search Engines
Search engines will find your site eventually most of the time but we submit your domain name to the top search engines every month to make sure it is listed properly and has the highest ranking possible.
• Article and Press Release Submissions
Your SEO will be greatly increased by submitting informative how to articles and press releases to news websites because people search the Internet to learn how to do a project or get information. You can write them and we will submit them or we can write them for you for an extra fee.
• Videos Submitted to Industry Related Sites
We can help you create informative how to videos and submit them to sites like YouTube that will be linked to your site for an extra affordable fee.
• Social Media Profiles Created
We will create, manage and update Social Media profiles such as: Facebook, LinkedIn, Twitter and others specifically tailored to your industry.
• Blogs Distributed to Your Industry Related Sites
Blogs, which stands for weB LOG, are very important to SEO because people search for information on how to do a project and then realize you are the expert so they decide to hire you instead of risking doing an unprofessional job themselves.
• Online Reputation Management
Websites like: Yelp.com, RipOffReport.com, AngiesList.com & etc. can damage your reputation and all the hard work you have done enhancing SEO. Competitors will often use this trick but we have proprietary methods of fixing these problems.
• Descriptive Page Titles for Every Page
We carefully select descriptive page titles with important keywords that are unique to every page.
• Meta Tag Descriptions for Every
Meta descriptions are very important because they dictate how your pages are shown in search results. For optimum effectiveness meta descriptions should be 70-160 characters long and contain carefully selected keywords for optimum SEO. We make sure each page of your website has a unique meta description.
• Meta Tag Keywords and Phrases
Meta keywords are words or phrases that pertain to your site’s content. We carefully select meta tag keywords and phrases for every page.
• SEO Friendly Heading Tags
We implement HTML headings because search engines look for keywords in HTML code. The initial heading
should include your best keywords. Using only one heading per page will strengthen SEO. Using the wrong words can downgrade your page rank.
• Alt Tags for All Images
Adding Alt text to your images allows search engines to index the descriptions. Search engines do not detect images but they do detect image descriptions. This also makes your site ADA compliant; when a blind person uses software to read the page, they will hear descriptions of any images.
Your website’s ratio of text to HTML code should be at least 15%. We strengthen your SEO by increasing the recurrence of keywords and optimizing the text/HTML ratio.
• Frames or Tables
If your site uses Frames or Tables for the page layouts that is hurting your SEO and the pages are not displaying properly on smart phones. Frames also makes it hard for search engines to index pages because it does not follow the standard layout for a website. If your site is more than a few years old, chances are there are additional oversights hurting your SEO. We can fix that.
• All Flash Files Converted to jQuery
We use jQuery instead of Flash because search engines cannot detect Flash and Flash does not work on iPhones and iPads.
• Submission of Robots.txt File to Search Engines
This file restricts the activity of search engine crawlers and stops them from accessing certain pages and directories. A robots.txt file also locates the XML sitemap. We submit a Robots.txt file to search engines so they will be up to date with your site’s changes.
• XML Sitemaps Submitted to Search Engines
An XML sitemap lists URLs that can be crawled and may offer other information such as how often you update and when your last update occurred. With an XML sitemap, search engines can index your website more accurately. We submit an updated XML sitemap to search engines every month.
• Language Tags
We declare the contents language in the HTML code of each page. We also declare the language code in the URL. Without this tag search engines have to use more code to detect the language. This will lower your page rank.
• HTML5 Doctype with SEO Friendly Tags
Specifying a doctype assists your web browser in correctly rendering your content. We use the new HTML5 Doctype tags such as nav, article, header, footer etc. which aid search engines in categorizing your page content properly.
Declaring a character/language encoding will significantly strengthen your SEO. It also prevents complication when rendering special characters.
• Google™ Analytics
Google™ Analytics monitors your website and shows how many visitors have been to your site and other useful statistics that help you adjust your marketing.
A microformat is a markup that is used to structure the data that is being sent to search engines more effectively. The presentation of Google’s search results is continually improving due to microformats.
• Dublin Core
Dublin Core is a set of metadata standards that describes your websites content and is used to supplement existing methods for searching and indexing web based metadata. If this is included it will increase your page rank.
Geo meta tags provide your business location information.
• RSS Feeds
RSS stands for Really Simple Syndication. Blogs and news websites depend on feeds. Your website’s visibility improves when we update subscribers to your feeds.
Your Favicon is a mini logo that appears on the page tab and displays as a favorite on the visitors toolbar to remind them of your site.
Boosts the loading speed of your pages.
• SSL Certificates Installed
On August 7, 2014, Google announced they are using SSL/HTTPS as a ranking signal in their Google search algorithm. The signal is incredibly weak but they may “decide to strengthen” the HTTPS ranking signal “over time” to “give webmasters time to switch to HTTPS.” We install SSL certificates on your site if it does not already have one.
• Your Company On YellowPages.com
To reach users that search for products and services on YellowPages.com, we complete the application and get your company’s information listed properly on YellowPages.com.
Please take 10 minutes to watch the videos below to understand why our work is so important. All of the presenters in these videos specialize in SEO at Google.
Here are examples of data we use to optimize SEO for your unique and specific needs: